Know that every small country or region has its own habits and interest. Make sure you take enough time for your research. This may sound like an easy step, but it is crucial you are aware of all of this. Besides, trends and developments in the market are also important to know, as well as tradition. Tru to find as much information about buying behavior, interests, criteria, and needs of your new consumers. A combination of desk research and field research would be best. Try to find as much information as possible about the market you would like to enter. It would be a pity if all your hard work has been for nothing.
Please make sure you stay focused on your strategy. We often see that companies start focusing on one market and start to get interested in exporting to another market along the way. Where do you want to go and how will you achieve this? Again, here it is important to focus, make sure you have a plan and that you stick to this plan. When you have finished your first research and you selected a market, you can start creating a strategy for exporting to the new market you choose. Step 3: Knowledge and preparation (stay focused) Please keep in mind that, in the beginning, it is important to focus on 1 or max. Often the ambition to export to as many possible countries is high. Preparation is the key and knowledge of a market is important to limit the number of risks and improve the success rate. The next step is the selection of the new market. Step 2: Selection of the market (focus = important!)
Phaff Export Marketing can also provide help with developing a tailor-made export marketing plan/entry strategy. Make sure everyone in the organization is aware of the objectives and goals. Focus and clear objectives are very important. Keep in mind, exporting is a process that needs to be planned and prepared carefully. Step 1: Review market potential and develop an action plan More research and information is needed, before developing your own strategy! Research Keep in mind these are just the basic steps and not a complete overview of all aspects included. There are several steps you need to consider adding to your export marketing plan. For example, shipping costs, shipping time, import duties, cultural differences, and habits all can influence if your product will be successful in a specific market.Īn export market plan, or entry strategy, is the key to understand the market you would like to enter. There are many other factors that can affect the success rate of your product in a specific market. Although your product can be a hit in your own market, that does not mean consumers abroad simply like it as well. However, as a (starting) exporter, you cannot just assume that these markets will be interested in your products. Many companies would like to export their products/services to other markets. Hereby a company markets the products/services in international locations. But what exactly is export marketing? And why do you need export marketing in your export marketing plan? Export MarketingĮxport marketing is used when a company wants to export or is exporting products/services to a foreign country. Since that year, Phaff Export Marketing is active in export marketing for food and agribusiness. Phaff Export Marketing was founded in 1991.
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